Demographic Trends in US Economy

The article contends increase in American population will make it difficult to use one marketing strategy to reach the target market. This will be due to the segmentation of the market by different nationality and spending behaviors. In the future, alternative communities are likely to share common values and passions.Advertising We will write a custom essay sample on Demographic Trends in US Economy specifically for you for only $16.05 $11/page Learn More The projected increase in the population of Hispanics implies that the niche market will become a mass market. There are possibilities of shortage of resources since the increased population will stretch the natural resources. There are expectations of companies shifting their attention from the 18 to 34 demographics in the next 25 years (Wellner, 2004). A company like Pepsi believes that the target market is not made up of youths only but it is multigenerational. The article reveals that people over 5 0 are never old as had been the notion. This implies that people between the age of 50 and 74 will dominate the market; however, the American companies will still consider the 18 to 34 demographics. Companies, therefore, have to strategize on how to reach this group of people in the next 25 years. In addition, the expected decrease in the White population makes companies to reorganize their potential target market. It means that firms that already targeting the nonwhites will gain competitive advantage in the future. Evidently, the changes in the demographic trends are likely to come from the increased number of the old generation and the reduced number of white Hispanics. Companies that had been targeting the white consumer market will have to change their market focus. The market will be composed of multigenerational demographic hence forcing firms to create ageless multigenerational brands. Companies are also facing major challenges of producing products that target specific race s or producing multiracial products. Since one racial group no longer controls the American market, companies will have to grasp and understand matters of cultural identity through ethnography. Demographic trends analyze the alterations that can transpire in a demographic population over a given time (Kerin, Hartley Rudelius, 2012). Demography is the scientific study of variations of the human population in terms of size and structure. Some of the parameters that alter the size and structure of a population include migration rates, death rate, and birth rate. Demographic trends focus on why there are emigrations, geographical mobility, and immigration. In marketing, the entire concept touches on the characteristics of the entire human population, which include the employment status, level of income, age, and disability.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Demographics offer adequat e information about members of a given group hence assisting marketers to understand the traits of the hypothetical collective. After visualizing the characteristics of a specific group, marketers then develop effective marketing strategies that center on the demographic. Notably, marketers try to view and understand the tastes of a consumer group towards a certain product. Companies will have to change their marketing strategies that have been focusing on the youthful generation since in the next 25 years, generation X and Y will be in their late 30s and 50s. The demographic profile has proved that in the next 25 years, people who will be in their 50s will not be as old as the present population who are in their 50s. In addition, the expected decline in the numbers of white consumers and increase in the numbers of the Black Hispanics will make companies that have been tailoring their products towards the two races to re-strategize their market plans (Hobbs Stoops, 2002). For examp le, a company whose large customer base is the white population will have to divert its focus to the Black population in order to maintain or increase their sales in the future market. On the other aspect, a firm that has been focusing on the Black population will have to increase their production levels in the future to accommodate the increased population. Lastly, the expected multigenerational market will make firms to re-modify their marketing strategies in order to appeal to all the generations. Clearly, these demographic trends have great effects on the marketing strategies of the firms. The United States Postal Service is also planning how to adjust its marketing strategies. The main demographic trend is the populations’ change in marital status. Clearly, generation X and Y will already have families in the next 25 years and the company will have to contend with the decreased population of youths who had been using their services. However, couples will still require di rect mails services like post cards services for sending the tangible presents to their partners. Moreover, the present groups will have experienced changes in their income levels and with the increased technology, the Postal Service have to re-strategize its marketing plans given the decrease in populations’ use of their services. Apart from age, race, and household income, geographical information is also a demographic trend that can alter a company’s marketing strategy. For instance, if a population relocates to anew area, companies that had relied on that population will have to re-strategize on how to capture the remaining market or move to the new location. The company may have to produce products that fit the remaining population or pump more funds to the marketing department to reach the old population in their new location.Advertising We will write a custom essay sample on Demographic Trends in US Economy specifically for you for only $16.05 $11 /page Learn More References Hobbs, F., Stoops, N. (2002). Demographic trends in the 20th century. Washington, D.C.: U.S. Census Bureau. Kerin, R. A., Hartley, S. W., Rudelius, W. (2012). Marketing (11th ed.). Boston: McGraw-Hill/Irwin. Wellner, A. S. (2004). The Next 25 Years. classes.bus.oregonstate.edu. Retrieved from classes.bus.oregonstate.edu/Fall- 10/ba499/elton/Articles/the%20next%2025%20years.pdf This essay on Demographic Trends in US Economy was written and submitted by user Sylas Walters to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Timeline of Josephine Bakers Career

Timeline of Josephine Baker's Career Josephine Baker is best remembered for dancing topless and wearing a banana skirt. Baker’s popularity rose during the 1920s for dancing in Paris. Until her death in 1975, Baker was devoted to fighting against injustice and racism throughout the world. Josephine Baker was born Freda Josephine McDonald on June 3, 1906. Her mother, Carrie McDonald, was a washerwoman and her father, Eddie Carson was a vaudeville drummer. The family lived in St. Louis before Carson left to pursue his dreams as a performer. By the age of eight, Baker was working as a domestic for rich white families. At the age of 13, she ran away and worked as a waitress. Timeline of Baker’s Work as a Performer 1919: Baker begins touring with the Jones Family Band as well as the Dixie Steppers. Baker performed comedic skits and danced. 1923: Baker lands a role in the Broadway musical Shuffle Along. Performing as a member of the chorus, Baker added her comedic persona, making her popular with audiences. Baker also moves to New York City. She is soon performing in Chocolate Dandies. She also performs with Ethel Waters at the Plantation Club. 1925 to 1930: Baker travels to Paris and performs in La Revue Nà ¨gre  at the Thà ©Ãƒ ¢tre des Champs-Elysà ©es. French audiences were impressed with Baker’s performance- especially Danse Sauvage, in which she wore only a feather skirt. 1926: Baker’s career hits its peak. Performing at Folies Bergà ¨re music hall, in a set called La Folie du Jour, Baker danced topless, wearing a skirt made of bananas. The show was successful and Baker became one of the most popular and highest-paid performers in Europe. Writers and artists such as Pablo Picasso, Ernest Hemingway, and E. E. Cummings were fans. Baker also was nicknamed â€Å"Black Venus† and â€Å"Black Pearl.† 1930s: Baker begins singing and recording professional. She also plays the lead in several films including Zou-Zou  and  Princesse Tam-Tam. 1936: Baker returned to the United States and performed. She was met with hostility and racism by audiences. She returned to France and sought citizenship. 1973: Baker performs at Carnegie Hall and receives strong reviews from critics. The show marked Baker’s comeback as a performer.   In April 1975, Baker performed at Bobino Theater in Paris. The performance was a celebration of the 50th Anniversary of her debut in Paris. Celebrities such as Sophia Loren and Princess Grace of Monaco were in attendance. The French Resistance 1936: Baker works for the Red Cross during the French Occupation. She entertained troops in Africa and the Middle East. During this time, she smuggled messages for the French Resistance. When World War II ended, Baker earned the Croix de Guerre and the Legion of Honour, France’s highest military honors. Civil Rights Activism During the 1950s, Baker returned to the United States and supported the Civil Rights Movement. In particular, Baker participated in various demonstrations. She boycotted segregated clubs and concert venues, arguing that if African-Americans could not attend her shows, she would not perform. In 1963, Baker participated in the March on Washington. For her efforts as a civil rights activist, the NAACP named May 20th â€Å"Josephine Baker Day.† Bakers Death On April 12, 1975, Baker died of a cerebral hemorrhage. At her funeral, more than 20,000 people came to the streets in Paris to participate in the procession. The French Government honored her with a 21-gun salute. With this honor, Baker became the first American woman to be buried in France with military honors.

Write an Executive Summary that is well written and has a clear idea Research Paper

Write an Executive Summary that is well written and has a clear idea of 's organization and structure - Research Paper Example AJLM Manufacturing Inc. has announced its plans to improve its welding capabilities and improve the processes in the facilities within the company. AJLM Manufacturing Inc. is the small provider of metal welding and fabrication in the region, the company is now making it public its strategy to expand and improve welding services it is providing to its customers in different industries (AJL Manufacturing, Inc., 2015). The company’s vision is to be the company that provides precise welding capabilities to its customers in the best way they can. The company has a very good background with regard to welding services and in light of its move to expand and digitize it operations AJLM Manufacturing Inc. is confident that it has the ability to provide the best quality service required for application in diverse industries ranging from commercial to automotive industries. The company is planning to upgrade its welding equipment (AJL Manufacturing, Inc., 2015). The expansion will also include upgrading current spray arc, stainless steel and aluminum welding as well as silver soldering systems. With digitization and expansion the company will be in a better position than before to provide the essential welding service. There are different welding systems used by the company and with the company have continued to offer its customers quality source of welding services in the region and now moving across to other county. With this the company is alive to the fact that it is very important not only to be equipped with a lot of welding capabilities but also to upgrade them as well (AJL Manufacturing, Inc., 2015). When it comes to welding the company adopts different technique and uses different tools they have acquired and the ones they have kept and maintained over time. The current project at hand is to digitize and expand, and the companies technicians will be trained to acquaint